Social Media Assessment

Your response was

1. Using your best estimate, how many employees work for your company worldwide?

Less than 100 employees

100 to 499 employees

500 to 999 employees

1000 to 4999 employees

5000 to 19999 employees

5000 to 19999 employees

5000 to 19999 employees

20,000+ employees
Your response was

2. Which of the following best describes the industry in which your company belongs?

19%
High Tech

34%
Media, entertainment and leisure

13%
Other

35%
Utilities/Banking
Your response was

3. What is the current status of your social media efforts?

27%
Experimentation

50%
Serious but not
a core function

20%
At the core of our
marketing efforts

2%
Other

2%
Wait and see
4. For your main listening and digital engagement initiatives, what headcount have you devoted?

For the last 12 months your response was

For the last 12 months?

7%
Not sure

4%
More than forty

3%
Twenty to thirty-nine full time equivalents

3%
Ten to nineteen full time equivalents

12%
Five to nine
full time equivalents

29%
Two to four full
time equivalents

25%
One full time equivalent

18%
No full time headcount

For the next 12 months your response was

For the next 12 months?

16%
Not sure

6%
More than forty

3%
Twenty to thirty-nine full time equivalents

8%
Ten to nineteen full time equivalents

12%
Five to nine
full time equivalents

32%
Two to four full
time equivalents

14%
One full time equivalent

12%
No full time headcount
5. For your main listening and digital engagement initiatives, how much money have you allocated,
not including headcount?

For the last 12 months your response was

For the last 12 months?

18%
$250,000 or more

10%
$100,000 to $249,999

7%
$60,000 to $99,000

10%
$30,000 to $59,999

8%
$10,000 to $29,999

4%
$5,000 to $9,999

11%
Under $5,000

33%
Don't know

For the next 12 months your response was

For the next 12 months?

21%
$250,000 or more

8%
$100,000 to $249,999

12%
$60,000 to $99,000

9%
$30,000 to $59,999

6%
$10,000 to $29,999

1%
$5,000 to $9,999

6%
Under $5,000

39%
Don't know
Your response was

6. How integrated are your listening and digital engagement initiatives across
marketing, sales and customer service?

6%
Very Integrated

62%
Somewhat integrated

29%
Not very integrated

4%
Not integrated
7. How are your listening and digital engagement initiatives impacting each of these business metrics?

5%

46%

30%

0%

0%

2%

23%

42%

1%

0%

8%

34%

30%

2%

0%

2%

18%

46%

1%

0%

9%

54%

19%

0%

0%

8%

49%

20%

1%

0%

5%

30%

33%

1%

0%

8%

40%

25%

0%

0%

8%

40%

29%

1%

0%

5%

18%

43%

1%

0%

3%

27%

34%

1%

1%

My overall business success

Company revenue

Customer satisfaction scores

Market share

Brand awareness

Brand sentiment

Leads (quantity, quality)

Customer loyalty

Launch results

Product/ technology adoption rate

Channel and partner satisfaction

How your company stacks up

1. Using your best estimate, how many employees work for your company worldwide?

2. Which of the following best describes the industry in which your company belongs?

3. What is the current status of your social media efforts?

4. For your main listening and digital engagement initiatives, what headcount have you devoted?

For the last 12 months?

For the next 12 months?

5. For your main listening and digital engagement initiatives, how much money have you allocated,
not including headcount?

For the last 12 months?

For the next 12 months?

6. How integrated are your listening and digital engagement initiatives across
marketing, sales and customer service?

7. How are your listening and digital engagement initiatives impacting each of these business metrics?

How your company stacks up

1. Using your best estimate, how many employees work for your company worldwide?

2. Which of the following best describes the industry in which your company belongs?

3. What is the current status of your social media efforts?

4. For your main listening and digital engagement initiatives, what headcount have you devoted?

For the last 12 months?

For the next 12 months?

5. For your main listening and digital engagement initiatives, how much money have you allocated,not including headcount?

For the last 12 months?

For the next 12 months?

6. How integrated are your listening and digital engagement initiatives acrossmarketing, sales and customer service?

7. How are your listening and digital engagement initiatives impacting each of these business metrics?

5. For your main listening and digital engagement initiatives, how much money have you allocated,
not including headcount?

6. How integrated are your listening and digital engagement initiatives across
marketing, sales and customer service?